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Legacy Website Challenges

Amid a brand refresh, A 100-year-old Life & Medicare insurance took to the challenge of revitalizing its outdated customer-facing website, which had become an obstacle to generating new business.

But company IT teams struggled to solve many of the technical and creative problems that kept popping up.

So they turned to P3+Uplift, who supported the company IT team by creating a brand-new site, complete with an agent search, audience-focused content, and a simplified experience.

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